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Amy Read: AI and the next era of hospitality

Amy Read, Vice President of Innovation at Aven Hospitality, spoke with Lodging and discussed AI's impact on OTAs and direct bookings. 

Updated April 8, 2026 • 4 minute read

Featured on Lodging Magazine

Amy Read, Vice President of Innovation at Aven Hospitality, was recently featured in Lodging Magazine, where she shares her perspective on how AI is reshaping hotel discovery and digital visibility. In the interview, Amy discusses the growing role of structured data, the evolving balance between OTAs and direct bookings, and what hotels should prioritize to stay competitive in an AI-driven travel landscape.

Read the full conversation here.