h2c's 2026 Hotel Chain Tech Report
Download the 2026 Hotel Chain Tech Report, an extract of h2c’s AI Opportunity Study, to explore where AI is delivering real wins for hotel guests, staff, and operators.
Updated October 2, 2026 • 10 minute read
AI adoption is now widespread across hotel chains, but most organizations are still building the strategy, skills, and technology foundations needed to scale it.
h2c’s AI Opportunity Study 2026 draws on 122 responses from 113 hotel chains representing more than 8,200 properties worldwide. Aven Hospitality is proud to be one of the study sponsors.
Key findings include:
- 91% already use AI, with another 8% planning adoption
- Only 28% have an enterprise-wide AI strategy led by senior leadership
- Efficiency is the clearest benefit, helping staff focus on higher-value work
- Only 13% report measurable ROI from AI initiatives
- AI knowledge scores just 3.4 out of 10, with skills and training the leading barriers
- AI agents and AI-driven booking are top innovation priorities
- Only 22% monitor AI visibility in search and recommendation results.
Download the 2026 Hotel Chain Tech Report to discover where AI is delivering value today and the opportunities shaping what comes next.