Mark Hollyhead on AI and the future of hotel differentiation
Aven Hospitality Chief Transformation Officer, Mark Hollyhead, shares why AI alone won't create a competitive advantage—and why data, technology, and unique guest experiences will define the future of hospitality.
Updated July 16, 2026 • 3 minute read
Featured on PhocusWire
Mark Hollyhead, Chief Transformation Officer at Aven Hospitality, was recently featured in PhocusWire as part of an industry discussion on AI and the future of hotel technology.
In the article, Mark explains that while AI capabilities will become increasingly accessible across the hospitality industry, true differentiation won't come from AI alone. Instead, hotels that invest in high-quality data, modern technology infrastructure, and a deep understanding of their guests will be best positioned to stand out.
He also discusses why clear brand positioning, trusted content, and contextual guest data will become increasingly important as AI transforms how travelers discover, compare, and book hotels.
Read the full conversation here.