Consortia case study: Heritage Hotels
Heritage Hotels has improved both its corporate and travel agent leisure bookings by more than 40% through Aven Hospitality Consortia Services. With a portfolio of 12 properties, Heritage Hotels has leveraged Consortia Services to achieve remarkable results.
Published September 6, 2024 • 1 minute read
Customer: Heritage Hotels
Location: New Mexico, USA
Product: Consortia Services
Heritage Hotels has acquired new corporate accounts, increased profit per booking, and increased exposure and visibility to travel agents. To streamline their Consortia program, Heritage Hotels upgraded from à la carte Consortia programs to Aven Hospitality’s Deluxe package on many properties, turbocharging their already successful program.
The Deluxe package helped them save time, gave them a “one-stop-shop” to manage Consortia across multiple properties, and provided resources like training, sales, and marketing activities to help them perform better year over year.
“Consortia Services is well worth the investment. It provides us with incredible ROI and visibility to travel agents to secure both corporate and leisure bookings. In addition, the Deluxe Package allows us to save time, get help with rate mapping, and access services to perform better and better each year.”
– Corporate Director of Revenue Management
Heritage Hotels
$1.7M USD revenue from $108.5K USD investment
Statistics represent 2023-2024
16:1 ROI on Consortia investment
Statistics represent 2023-2024
About consortia services
Consortia Services provides access and service to independent hotels, small groups, and hotel chains without direct Consortia agreements in place. This includes specially negotiated prices, centralized support and billing, rate mapping, reporting, and marketing opportunities through Aven’s preferred TMC and Consortia agreements.
Using Consortia Services can help your hotel increase visibility, boost business travel revenue, stay on budget, and compete with larger chains. Find the right program for you with guidance from our Consortia experts!
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