GDS Marketing Case Study: Grupo Posadas
Grupo Posadas has been using Aven Hospitality GDS Marketing for over four years, effectively positioning its main brands in the Sabre GDS, standing out from their strongest competitors, and promoting special rates and additional benefits to both hotel guests and travel agents.
Published September 6, 2024 • 2 minute read
Customer: Grupo Posadas
Location: Mexico
Product: Aven Hospitality GDS Marketing
Through segmented and customized PromoSpots visible in hotel and air screens, Posadas achieved great results during 2024! As part of their strategy, Posadas used Sponsored Property, which gave their properties preferred placements in the results of availability searches. Sponsored Property improves a hotel’s chances of being reserved by 4x.
About GDS Marketing
53:1 ROI average (2024 YTD Promospots Campaigns)
Sponsored Property improves a hotel’s chances of being reserved by 4x
Hoteliers with tight advertising budgets must find strategic ways to increase brand awareness and boost hotel revenue. Budgeting for GDS advertising is one way to do that.
The GDS is the highest yield channel for many properties, but those with standard GDS participation can get buried in the search results. Aven Hospitality’s SynXis Central Reservation System has a GDS Marketing solution that supports your acquisition strategy by providing a set of targeted advertising offerings to travel agents within the Sabre GDS—helping your hotel stand out from competitors.
“Investing in Aven’s GDS campaigns has helped our business exceptionally. They’re the experts in guiding us to obtain better results in our GDS revenue. Our partnership has grown over the years, it has helped us maintain our leadership in being Mexico’s number one hotel company. We’ll look forward to keeping our partnership to achieve better results throughout the upcoming years.”
- Subdirector Convenios y Consorcios
Grupo Posadas
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