How Sunriver Resort increased retail revenue by 81% with Aven Hospitality Retailing

A guest-centric retail strategy drove 1.8x revenue, 53% more units sold, and higher-value purchases for Sunriver Resort.

Published September 23, 2026 • 5 minute read 

Sunriver Resort wanted to evolve beyond a traditional retail model and create more opportunities for guests to discover and purchase experiences, goods, and services throughout their stay.

Working with Aven Hospitality and using Aven Hospitality Retailing, the resort refined how existing offerings were curated and sold across the guest journey. By making relevant products and experiences easier to discover and purchase, Sunriver generated an 81% increase in retail revenue from January to July 2026 compared to the same period in 2025.

The strategy also delivered 1.8x retail revenue, a 53% increase in units sold, and a 21% increase in average order value compared with the same period in 2025.

Sunriver Resort offers a wide range of experiences, products, and services across a large and complex property. However, with multiple departments managing different offerings, creating a consistent and connected retail experience presented an ongoing challenge.

Many products and experiences already existed on property, but guests did not always have visibility into what was available or an easy way to purchase them while planning their stay.

The challenge was to expand and strengthen the hotel's retail strategy by making existing products, services, and experiences more visible and accessible throughout the guest journey. At the same time, the opportunity was there to increase guest engagement and drive incremental revenue by surfacing relevant offers at key moments, while maintaining operational efficiency. The hotel also sought to give individual departments greater flexibility to manage and promote their own offerings without adding complexity to day-to-day operations.

Sunriver worked with Aven Hospitality to expand its retail strategy using Retailing, with a focus on how guests browse, plan, and make purchasing decisions. Rather than introducing complexity, the strategy focused on making the resort's existing offerings easier to discover and purchase.

The team refined the Retailing experience across layout, imagery, and product descriptions to create a more intuitive and engaging browsing experience. Existing offerings were better merchandised and surfaced throughout the guest journey, helping guests discover relevant products and experiences while planning their stay.

Rather than presenting every available offering at once, Sunriver created curated packages based on factors such as rate plans, seasons, and room types. This helped ensure guests saw relevant options at the right time, making the purchasing experience feel simpler and more natural.

Retailing gave individual departments greater flexibility to structure and manage their own offerings. Capabilities including seasonal pricing, inventory controls, rate and room type assignments, and product variants allowed teams to tailor products to their operational needs without adopting a one-size-fits-all approach. This helped support wider adoption across the resort while keeping processes streamlined and manageable.

Through monthly reviews with Aven Hospitality's Retail Growth Team, Sunriver continued to identify opportunities to refine its retail strategy. The collaboration provided insights into merchandising and performance, helping the resort become more customer-centric while continuously optimizing for stronger revenue outcomes.

Sunriver's refined retail strategy delivered significant growth across revenue, transaction volume, and guest spending.

81% increase in retail revenue: Retail revenue grow 1.8x compared with the same period in 2025.

53% more units sold: The retail portfolio expanded by 65%, driving increased unit sales compared to the same period last year. 

21% higher average order value: Average order value increased from $108 to $130, showing stronger guest engagement and higher-value purchases.

3.6x more experience purchases: Experience confirmations increased significantly, highlighting growing demand for experience-led offerings with Policies (Pet & Stay) emerging as the highest-performing category in 2026. 

52% higher attachment rate: Attachment rate increased up to 52% demonstrating greater success in converting guests into retail purchasers.

“Through ongoing monthly reviews with the Retail Growth Team, they have helped us refine and strengthen our retailing strategies by identifying key areas for improvement and optimization, accelerating our revenue growth,” says Amber Wisdom, Senior Revenue Optimization Manager of Sunriver Resort.

“Working closely with the Retail team has also equipped us with the tools and insights to become more customer-centric, enabling us to provide greater flexibility for our guests while keeping our offerings and operational processes streamlined and manageable.”

Sunriver's results demonstrate that expanding retail does not always require creating entirely new products or experiences.

By focusing on the guest journey and making existing offerings more visible, relevant, and easier to purchase, the resort created new opportunities for guest engagement and revenue growth.

With the flexibility of Retailing and ongoing support from Aven Hospitality's Retail Growth Team, Sunriver is building a more connected retail strategy - one that gives guests more ways to personalize their stay while helping the resort unlock greater value from the experiences it already offers.

*All performance comparisons are based on January-July 2026 versus January-July 2025.

Aven Hospitality is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book.

Trusted by 35,000+ hotels across 190+ countries, Aven Hospitality serves as the connective layer behind many of the world’s most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what’s next.